Willingham's World Champion BBQ

Tucked into a strip mall along Pacific Coast Highway, Willingham’s World Champion BBQ brings authentic Memphis-style barbecue to the South Bay. This no-frills, order-at-the-counter spot doesn’t try to impress with fancy decor—instead, it lets the smoke do the talking. The casual atmosphere makes it perfect for dropping in with friends or family when you’re craving something hearty and satisfying.

The stars of the menu are undoubtedly the dry-rubbed brisket and pork ribs. Both arrive beautifully tender and moist, with just the right balance of smoke and seasoning. What sets these apart from heavier barbecue offerings is that they’re not drowning in fat—you can actually finish your plate and still walk comfortably to your car afterward. The homemade spicy barbecue sauce is so good you’ll be tempted to figure out how to sneak a bottle home.

Whether or not the “World Champion” title holds up against every smoker in the nation, there’s no denying this spot delivers on its promise of solid, satisfying barbecue. It’s exactly what you want from a neighborhood joint: consistent quality, friendly service, and portions that leave you full but not miserable. For a laid-back dinner that hits all the right notes, Willingham’s is a reliable South Bay go-to.