Just What I Kneaded

Standing out like a beacon of sweetness in Frogtown, Just What I Kneaded’s hot pink exterior is impossible to miss among the neighborhood’s industrial warehouses. This vegan bakery and cafe has carved out a devoted following with its playfully named creations and unapologetically indulgent approach to plant-based baking. The cheerful vibe extends beyond the building’s eye-catching paint job into every sugar-dusted corner of the space.

The pastry case here is a study in excess—and that’s exactly the point. The cinnamon rolls arrive as towering spirals blanketed in thick vanilla icing that demands active participation to distribute across each pull-apart bite. Patience is rewarded when you finally reach the gooey, spice-laden center. The cookies are genuinely enormous, practically face-sized affairs studded with pools of molten chocolate and finished with flaky sea salt that balances all that sweetness. For those feeling nostalgic, the house poptarts capture childhood memories with raspberry jam filling, bubblegum-pink glaze, and a festive shower of rainbow sprinkles.

The outdoor patio provides a pleasant spot to enjoy your haul, though be warned that the local bird population has clearly caught on to the crumb situation and may join you uninvited. It’s all part of the casual, laid-back atmosphere that makes this place feel like a neighborhood gem rather than a polished bakery concept.

Just What I Kneaded proves that vegan baking doesn’t mean compromising on decadence. Whether you’re strictly plant-based or simply craving something sweet, this Frogtown spot delivers treats that satisfy without any of the usual dietary guilt trips. Come hungry, bring a friend to share with, and don’t fight the birds—they were here first.